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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

8 Tips Improve Your On Page Website SEO

Posted by Dilshan On 4:12 AM 15 comments


When it comes to ranking their website online, most people seem to think that it is all about building up a huge amount of links all over the internet. It isn’t. In fact, it is far from just being about that. In my opinion (and the opinion of any SEO Consultant in Phoenix) the only way that you can rank highly online for the most competitive keywords is if that you focus on the workings of your website. Basically, if you do not get your ‘on-page’ optimization working properly then you will not be able to accomplish anything off your website. On this page I want to share with you eight different tips that will help you kick your off-page optimization into overdrive.
  1. First, and this is the most important tip. You want to ensure that you have a good navigation system in place on your website. You want to ensure that absolutely everything can be found in no more than two clicks. Any deeper than this and the search engine spiders will find it very difficult to find pages. As a result they will not be indexed. If they are not indexed then people will not be able to find them through the search engines.
  2. techseoYou should get acquainted with Google Analytics. If you do not know how to install it on your web server then ask an Arizona SEO Company to help you out. Using this software is going to help you plan your campaign a lot better and give you a ton of feedback about whether the current strategy is working or not. Basically it is going to analyze the traffic that lands on your site. One of the most important things that you can find out from Google Analytics is your ‘page load speed’
  3. In addition to Google Analytics I suggest that you sign up to Google Webmaster Tools. This is the ‘ultimate’ tool for those that are carrying out search engine optimization. This includes a ton of information. This information includes details about where you are ranking in the searches for particular keywords, and if you have any broken links on your website. It will evengive information about whether there are any ‘crawl errors’ on your website. If you solve any issues then you will find that it is a great deal easier to get ranked.
  4. Do the pages on your website take more than a couple of seconds to load? If they do, you are going to need to look into ways of boosting the page load speed. This is because page load speed is a huge factor when it comes to ranking websites. There are a variety of methods that you can use to boost the speed of which pages load on your site. This includes cutting down on any unnecessary images, changing your web host, and eliminating content that you do not really need.
  5. seo-helpContent is king when it comes to ranking on search engines such as Google. You want to ensure that you have high quality and unique content on your website. You should ensure that more content is also added on a regular basis. One of the best tips I have for you here is to install a blog. Make sure that you use it and you will find that you generate a LOT of natural traffic!
  6. When you are writing content I suggest that you incorporate links to ‘other websites’ online (not necessarily your competitors websites). To the search engines, having absolutely no ‘outbound’ links looks a little bit suspicious. Those websites which include research sources for their content tend to fare a lot better in the search engines. You will only need to include one or two outbound links here.
  7. Work with your SEO Company to come up with a list of keywords that you should be incorporating into your website. Do not go overboard with the keywords though. Basically you are using them to tell the search engines what your website is all about.
  8. Make sure that you play around with your meta tags! The most important ones for you here are the page title and the page description. Not updating these are the downfall of many websites that are looking to get ranked. Don’t forget to include your keywords in your meta tags! Make them eye-catching too so that people are inclined to click on them when you come up in the searches.
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Looking for Search Engine Optimization Tips for Bloggers? You’re in the right place!
Some of the largest sources of traffic that a blog can potentially tap into are Search Engines like Google, Yahoo and MSN.
Blogs are naturally suited to rank well in Search Engines as a result of their frequent updates, targeted topics, interlinking structure and ability to generate links from other parts of the blogosphere – however there are many ways that bloggers can enhance the way their blog is indexed and ranked. These techniques are referred to as Search Engine Optimization (or SEO).
Following are a handful of links on how to optimize your blog for search engines:

A Recommended Resource on Search Engine Optimization

For a great resource on Search Engine Optimization I highly recommend that you get your hands on a copy of Aaron Wall’s SEO Book. It is one of the best investments that I’ve ever made, is one of the most comprehensive resources going around and it has personally helped me grow the traffic to my blogs significantly.
I hope you find these Search Engine Optimization Tips helpful in your blogging.


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100 SEO Tips

Posted by Dilshan On 5:50 AM 24 comments

  1. The objective of SEO is to increase traffic, and ultimately conversions, by ranking very high search results based on targeted keywords. (Tweet this!)
  2. When I explain where I work, I’ve come to discover a lot of people don’t know what SEO stands for.
  3. There is no end to SEO; according to Bruce, if your SEO is “done” … it just means “you didn’t have enough keywords.” (Tweet this!)
  4. There were more than 5 billion daily searches on Google in 2012.
  5. If we can believe the memes, even Ryan Gosling cares about SEO. #HeyGirl (Tweet This!)
    See SEO Tip #5.
  6. According to a report by HubSpot, 61 percent of Internet users research products online.
  7. That same report found that 44 percent of online shoppers begin the buying cycle by using a search engine.
  8. Google, launched in September of 1998, had67 percent U.S. search market share in June 2013 according to comScore.
  9. Google owns YouTube, and nearly 100 other companies.
  10. Google reports that 15 percent of daily search queries have never before been searched for.
  11. When doing organic search optimization, focus on Google. And what works for Google generally works for Yahoo!, Bing and the rest of the gang.
  12. A great first place to start your SEO campaign if you have a brick-and-mortar is to get into Google Places – it’s easy, free and effective!
  13. Google tailors your search results based on your history and location unless you tell it not to in your search settings.
  14. Your goal should always be to rank on page 1 of the SERP, within the top three results. As Bruce would say, the top three results are the new page one.
  15. Google is constantly changing its algorithm; Google Fellow Amit Singhal reports there have been more than 500 changes in a single year.
  16. One way to manage the flow of PageRank though your site is to be strategic about internal linking, especially in global navigation.
  17. Google doesn’t index stop words (and, but, the, an, a, etc.)
  18. Don’t be evil. To clarify, I already knew that. But since diving into SEO, “don’t be evil” has taken on new meaning.
  • While we “optimize” in America, they “optimise” in Australia.
  • 70% of the links search users click are organic results, according to Search Engine Journal.
  • Using “two” vs. “2″ in a headline can affect your click-through rate.
  • Everything seems to have a TLA, or three-letter acronym: SEO, SMM, SEM, PPC,  ROI, XML, API, URL, FTP, EMD, B2B, B2C, CRM, LSI, KPI, CPA, BBM, CTR, RSS, SEJ, SMX …
  • And speaking of SMX, the takeaways from last month’s SMX Advanced were many and mighty.
  • If you missed out on SMX Advanced, no worries! SMX East hits NYC Oct. 1-3. The super early bird rate closes on July 27 (tomorrow!), so register now if you’re planning to go! You can also use the Bruce Clay discount code to save an additional 10 percent: WS-BC10.
  • If your website can get paid search results on the same page as organic search results, there is often an amplifying effect. A notable case study showed that “the total revenue generated by combining SEO and PPC together yielded a profit over 27 percent higher than SEO alone.”
  • And speaking of PPC, negative keywords aren’t pejoratives, as one (like my former self) might think. Negative keywords refer to keywords that a PPC campaign manager does not want his ad to display. For example, if you were targeting VW bugs, but you only sold red bugs, then black, silver and white, etc. would all be negative keywords.
  • Browsers are biased by location and history, unless users take pains to adjust their settings. This means all SERPs are not created equal, and complicates the job of an SEO. Sigh.
  • Bruce Clay’s method of SEO works just as successfully in India as it does in the U.S.
  • “Panda” and “Penguin” no longer only signify cute little animals.
  • Google likes to play pranks on April 1st. Since 2000, they have unleashed havoc (albeit harmless) onto the web. 2013 pranks included treasure mode for Google Maps, the ability to search for smells and an all new form of Gmail — Gmail Blue. It’s Gmail, only bluer — inspired by the blue that comes from nature.
  • Distinguished Google Webmaster Matt Cutts is awesome. His genius knows no bounds, his personality is delightful and his videos are always filled with critical SEO tips. I have tweeted so many pictures and quotes from him, in fact, that my ever-curious mother recently asked “do you have a crush on that man all over your Twitter?” It took all of five seconds for me to figure out who she was talking about. And Mom, if you’re reading this and want to know who I have a crush on, see No. 5.#FanGirl
    See SEO Tip #31.
  • Sites should be optimized for mobile traffic. Google’s recommended configuration for mobile optimization is responsive design.
  • The average SEOToolSet user has 74 keywords.
  • You should never, ever, ever,EVER, ever – no matter what — buy links. You should earn them :)
  • Everyone has a weakest link — find your weakest link, and get rid of it. And keep repeating until your link profile is as near perfect as it can be.
  • There is a 112 percent year-over-year increase in the demand for SEO professionals.
  • “Above the fold” refers to the section of a site that is visible without scrolling. The term comes from that long ago time when people read things in print and the top stories appeared on the upper half of the newspaper’s (folded) front page.
  • “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that it becomes an eagle.” Words of wisdom from Bruce.

    On technical matters …

  • Opinions on keyword density vary, but it’s worth it to note that our general guideline at BCI is to use implement keywords below 7% of copy.
  • Google will cut off your Meta Description at around 156 characters, so craft it accordingly.
  • A good general guideline for Title tags is that they consist of should be 6-12 words — no more than 70 characters.
  • It is also recommended that no word be used more than twice in a Title tag.
  • Both your Title tag and your Meta Description should contain high-priority keywords.
  • If you have a strong brand, consider putting your brand name at the beginning of your Title tag, which can increase your CTR through brand recognition and trust. If you’re in the process of building your brand, you can put your brand name (or brand name domain) at the end of the Title tag.
  • Bruce advocates the use of the Meta Keywords tags; keyword phrases should be separated by commas, with the first letter of every word capitalized. There should be no more than 48 keyword phrases.
  • All web pages should have an <H1> tag. The <H1> tag should summarize the content of the page as a whole, be similar to the page title and, as always, should utilize keywords. Heading tags should be less than six words.
  • You should always include an ALT attribute on your images, as it can reinforce the targeted keywords/subject of your page, and is also deemed necessary in the Americans with Disabilities Act. The ALT attribute should not exceed 12 words.
  • Use a Meta Robots tag in the Head section of every page to tell a search engine your preference for crawling and indexing individual pages.
  • Every site should include an HTML Sitemap.
  • Using XHTML has no SEO benefit, although is a cleaner and more logical form of code. It also conforms to XML. Well-formatted XHTML documents can be more easily transferred to mobile and tablets.
  • How many words of content should your landing page have? Consider the intent and subject of the page, your audiences expectations and needs from the page, and how many words similar pages on competitors’ sites have.
  • The anchor text of a link should provide a description (or promise) of the page it will redirect to.
  • It’s also best if link anchor text contain no more than four words.
  • When it comes to links, placement matters. A link in the middle of a paragraph carries more value than a link on the side or bottom of a page, and a link at the top of a page is stronger than a link at the bottom.
  • Links from an image pass less link value than links from text.
  • To make a line into your text (like the one directly below), include <hr /> in your HTML. Bam.

    On quality content …

  • SEO “is becoming much more content-centric,” according to Bruce. And he should know. He’s writing the authoritative book on content marketing with digital marketerMurray Newlands.
    See SEO Tip #57.
  • When creating content, make it compelling. Matt Cutts’ biggest advice at SMX Advanced was, in fact, to make content compelling and focus on the user).
  • Keyword research helps you strategically create your headline. Use a keyword research tool to figure out exact search terms are being used that relate to your article or content and tailor your headline to match up with the search query that has the largest traffic volume.
  • A blog is primarily an awareness channel that will lead to micro-conversions, such as social sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a customer’s mind when they need the product or service you offer.
  • According to Search Engine Journal, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
  • The writing style of any piece of content should be tailored to sensibilities of its audience.
  • A good general guideline for blog post length is between 400-600 words.
  • End a blog post with a call to action to get readers to continue to engage or interact with your business.
  • Your goal should be to “publish the right content in the right place at the right time,” as they say at HubSpot.
  • It is your best interest to implement Google Authorship, allowing content producers to identify and claim articles, posts or any other content you’ve created. Those with verified Google Authorship also get an Authorship snippet in the SERP, which is aCTR magnet.
  • In short … content is king.

    On visual engagement …

  • Graphics are queen.
  • Adding graphics increases your CTR. Be visually engaging!
  • There are plenty of free stock images online. You can use these images to create graphic-text mash-ups for your social media channels that will boost traffic to your site or blog.
  • Pixlr is an amazing (and free!) tool for modifying and adding to your graphics.
  • Infographics are worthwhile. Quality infographics are 30 times more likely to be read than text articles.
  • There’s an infographic that fits your business and audience and you can find it if you do take the time to strategize and brainstorm.
  • Once the infographic is created, it’s time to deliver a huge push across all your social media platforms. I mean, you want your infographic to go viral, don’t you?
  • Piktochart is a free tool that let’s you create an amazing infographic all on your own.
  • When it comes to design, it’s better to use no more than two fonts.
  • Another design best practice is to use contrasting colors to create a strikingly vivid visual.
  • Different colors lead your consumers to experience different emotions.

    On social media …

  • As content marketer Tom Fishburne says, “Technology can’t save boring content–but it can amplify good content.”
  • All that work you’ve done to optimize your site is something you want to show off, right? And not just in the SERP, but across social media platforms, as well. Every business is different. What social networks are your consumers on? You should be there, too, linking to your site and issuing calls to action!
  • Social media has become a news source in its own right.
  • Social media is not an optimization-free space. Just as you optimize a standard web page, you can optimize an individual profile or business page.
  • LinkedIn profiles can be optimized for search.
  • Facebook Pages can be optimized for search.
  • Google+ can be optimized for search (starting to see a trend?).
  • If were obsessed with grades in school, than you’ll love Klout — which essentially provides your social media grade. Klout aggregates all your social media profiles — Twitter, Facebook, Instagram, Foursquare, Google+, LinkedIn, Tumblr and more.
  • Fun fact: if you have a score of 63 or above on Klout, you are in the top five percent. You can imagine what score, then, I’m obviously trying to get to.
  • Together, Buffer and Tweriod help you determine what time to tweet, noting when your unique group of followers is most active.
  • The recently launched Twitter Analytics allow you to track your tweets’ success (parsing out favorites, retweets and replies), as well as your daily follows and unfollows.
  • Hashtags get your content in front of the new followers. It is definitely in your best interest to use hashtags strategically, as they are what bring brands and users together.
  • You can monitor who is unfollowing you via Qwitter. Can you leverage this information in any way? Not really. But at least you know. And if you’re a touch obsessive (see No. 87), you like to know.
  • According to Dan Zarrella (the social media scientist), the ten most retweetable words are: you, Twitter, please, retweet, post, blog, social, free, media and help.
  • More fast facts from Dan Zarrella: retweets that mention Twitter are more likely to be retweeted again; retweets that contain a self-reference are less likely to be retweeted; and simply asking for a retweet can boost a tweet’s … ahem … retweetability. #MakeUpAWord
  • Justin Bieber has the largest Twitter following. Katy Perry is in second place, Lady Gaga is in third place … and President Barack Obama is in fourth.
  • Twitter chats, which center around more topics than you’d imagine (including SEO and SMM) are a great place to network, learn and share. Find out what chats you might be interested in via the Twitter Chat master schedule.
  • Since 2004, Facebook has acquired 18 companies.
  • There are 225 million users on LinkedIn.
  • There are 3 million company pages on LinkedIn.
  • You can now add rich media (images, videos and links) to your LinkedIn profile, which is yet another way you can optimize your profile and make it stand out — I mean, if showing up in a search is your thing.
  • There’s still a lot more to learn about SEO (see No. 3)

  • Audit The SEO Of A Website/Blog With Free Online Analysis Tools

    Making a website is not an easy game, everyone makes some mistakes. But there are always some solutions to check the errors with online tools. I am showcasing very useful websites for webmasters and bloggers, which will be very helpful to analyze any website, blog and webpage for better search engine optimization (SEO) results. And it is necessary to audit your website every week to analyze that, whether your website is correctly optimized for search engine or not. If you properly analyze your website SEO and regularly audit your website you will definitely get a high PR in search engines and in a result you will get traffic.

    10 Best Helpful Websites To Analyze Blog's SEO

    The purpose of this article has been just to help new bloggers who can free check online, the basic errors in their websites without any kind of registration or fees all below websites check the SEO services and gives you an instant report totally free so my suggestion is if you can analyze your website free then, what need to pay many dollars to SEO companies.

    webseoanalytics.com/free/seo-tools/web-seo-analysis.php

    10 Best Websites To Analyze Blog's SEO on Blog pad ipadfour.blogspot.comThis site creates the free SEO report for any website, the total number of services of this site is 25 but the main tools are backlink analyzer, link popularity and validation of HTML.

    found.co.uk/seo-tool

    Put your domain and after pressing enter find the URL which has your site address but will end with co.uk just go to that result and then you can find the whole SEO audit report in front of you.

    tools.seobook.com

    This tool helpful to make your website well optimized, check the SEO services for your website free with this online tool including keyword density analyzer and rank checker.

    tools.pingdom.com

    Pingdom is the best site on the internet to check the page load time and also gives the report that, what elements are making slower a webpage with complete detail. 

    webcheck.me

    This tool permits you to examine your web site against several issues like misconfiguration or malware, get fastest one click report.

    websiteoptimization.com/services/analyze

    Check website performance, calculate website size, analyze each page's HTML with full audit report.

    iwebtool.com/tools

    Is in one of the best webmaster tools like broken link checker, PageRank prediction, search engine keyword ranking and 40 other web tools.

    seocentro.com/tools/seo-tools.html

    Is helps to audit the SEO of any webpage with many free online tools and this website has also a news page where you can find the latest techniques about search engine optimization.

    seoprofiler.com/account/create

    Is a helpful online SEO website, including backlink analysis, competitor report, blog optimization, keyword research and many other tools this site required a sign up but don't ignore this.

    seochat.com/seo-tools

    Is Good SEO Tool to audit website's meta tags, Adsense calculator or preview, Image and link analysis and many more.

    rocketmyseo.com

    Helps to improve the PR in Google and helps to analyze the SEO of a website and create fast report with one click only.

    These websites are best online audit tools, although there are many other tools to analyze blog like Google Analytic, Keyword, and PageSpeed, and GetClicky, Sitemeter, Etc. But I have shared only free and top of SEO analyze tools.
    The way the key search engines are working to analyse sites is changing.
    For years, Google and others have been trying to find ways of enhancing their search returns when people look things up online, in a bid to improve the data presented to customers when they pop in a search request.
    In the past, search engines have relied almost exclusively on methods such as backlinks and open keyword data to judge how relevant a particular site may be in relation to the types of search queries users enter to get their information.
    This led to a huge number of spam operators purchasing huge numbers of backlinks and flooding the web with as many indexed pages as possible in an effort to gain a higher ranking and more traffic.
    The problem for all search engines was a simple one – how do they assess the quality of content, online?
    Without having millions of operators sitting and trawling the web in person to read, analyse and rate every page (which would probably be impossible, never mind time consuming and exceedingly expensive!), there has never been a truly effective way of judging the quality of content.
    Despite the technological genius deployed to retrieve relevant results from sites, there has never been a solution found that could match the simple judgment of a Human Being when it comes to ranking the usefulness and interest of a website.
    So, Google and others have decided to make some simple changes to improve the way a site’s usefulness is analysed, in an effort to reduce spam, eradicate bulk-purchase indexing, and make their search returns more effective.
    It seems that they have finally realised that it is people, rather than technology, that decide on a site’s worth and relevance.
    And, the only thing that can make a site useful and interesting is the content it holds.
    Because of this, Google et al have made a shift towards content.
    This means that pages that are packed with interesting facts, information and great data will finally get the recognition they deserve, while the mass-produced poor-quality sites that have previously gained high rankings through devious spam techniques will have their rankings reduced.
    The change is going to happen predominantly through social indicators such as FaceBook mentions, tweets. G+ and shares.
    This means that when the mass audience decides to re-post an article, Google appreciates that it is relevant and interesting.
    This shift in approach means that content will finally be given the recognition it deserves.
    From images to videos to blog articles, your site is now going to be ranked according to how popular it is, and how useful, shareable and interesting it proves to be among your customers.
    If you are already a great blogger that writes informative and engaging articles, it means you’ll get the recognition you deserve.
    However, for those people out there who have previously relied on link purchases and bulk publishing to generate results, it’s time to change their approach.
    This is one of the most positive steps in search engine history.
    Blogs now have the opportunity to be judged against real indicators of their usefulness, and the more dedicated, motivated and well-informed site owners will soon find that their efforts are rewarded.
    For us, it means we need to be more targeted, determined and consistent than ever before in terms of producing great online content.
    Keep your articles relevant to your industry, make them interesting and useful…and Google and others will soon be recognising your effort and making sure it pays off!
    Has your site been affected by the recent Google changes?
    Please share your results in the commetns below.

    View the original article here

    8 Reasons Why You Need A Blog

    Posted by Dilshan On 11:53 AM No comments
    Sometimes, blog owners can lose sight of the reason behind why you have or need a blog.
    When we’re faced with a blank screen and an empty head, it can be difficult to remember the value our blogs have when it comes to communicating with our customers, attracting more traffic to our business and getting the search engines to list us as a useful, valid service.
    Now and then it can be really useful to go back to basics and remember the rationale behind why you set up your blog in the first place, and take a look at just how many people visit, read, comment and make purchases from you based on what you publish to your site.
    Check out the top reasons why your customers have come to expect a blog from you, and the value it can bring to them…
    When a customer is looking to weigh up the pros and cons of going with a certain service provider, the more information they can access about the company, the more likely they may be to choose the firm.
    In supermarkets, we’re drawn to brand names that we know and trust, and online purchase decisions are no different.
    If you have a blog packed with information that is interesting and useful, your customers can follow you online and gain that same sense of trust, familiarity and security that we get when we choose products from brands that we understand and are familiar with.
    In this day and age, more people are looking online to find products and services.
    Your blog helps you to be easily located amid all the other competitors in your industry.
    The more you publish, the easier you are for customers to find and approach for business.
    We like making contact with people, and customers feel exactly the same about companies.
    When we think of Virgin, we think of Branson.
    Apple was Jobs.
    Microsoft, Gates.
    Giving a real, human voice to your products and services makes your firm more approachable and accessible, and opens the door for your customers to get in touch.
    You can write in a completely different style on your blog than you would adopt for the rest of your website.
    You can express opinions, use humour and let your personality shine through.
    People who look through web sites are usually simply seeking information , whereas when they subscribe to your blog they are also looking to be entertained.
    Blogging as a platform allows for a much greater level of personality than your static web pages.
    These days, your blog can serve as a conduit to a whole host of other platforms with just one click.
    Press a button and you can share your updates to Twitter, Facebook, LinkedIn and a whole range of other sites and functions.
    It’s one of the quickest and easiest ways of getting a strong message out there with no expenditure or effort, so your customers have regular and consistent contact from you.
    Sometimes you may find that you have a recurring issue within your business that would take you a whole lot of effort to address, if you didn’t have a blog.
    Say for example your customers are all contacting you with the same question?
    Instead of addressing each one individually, you can simply pop up a post on your blog that deals with the problem, and prevent the recurring queries which one to one communication would require.
    Most marketing tools are very much a one-way stream.
    Newsletters, static web pages and leaflets all talk to your customers, without providing an opportunity for them to respond.
    Your blog is designed to be interactive and encourage people to get in touch, giving your customers the perfect platform for asking questions, giving feedback and telling you all about what they are looking for, in your product or service.
    When you blog regularly, you have the opportunity to structure your posts so that they provide a perfect pathway through your services or products in a clear, simple and accessible way.
    Every time you upgrade your offering, offer discounts, or want to encourage your customers to choose a certain solution, all you need to do is blog about it and you’re automatically steering them through the decision-making process and making it easier for them to make a purchase.
    In many ways, your blog is there for your customers.
    When you write, it’s worth thinking about which one of these eight reasons you are addressing, and tailoring your post to meet some of these needs.
    Consistent and regular posts can bring a whole host of mutual benefits, and over time your blog will become a valued and respected resource for anyone looking to find out more about your industry niche, before making a purchase.
    If you are looking for someone to help you with your blogging, check out my Blogging Services page.

    View the original article here

    You want to increase your blog traffic but sometimes, there’s nothing you feel less like doing than sitting down and writing a blog post for your site.
    Whether you work in floristry, dentistry, topiary or engineering, at some point you’re going to get to the stage where you’d do anything to get out of writing that post.
    You can tell when people whose blog you follow are going through that phase.
    Instead of their usual sensible, well-structured and informative article about their chosen industry, they default to popping up a picture with a phrase on it that they’ve been sent by a colleague, which may or may not have some relevance to their field of business.
    Or, the blog suddenly goes dormant for a while until they get their creative spark back and can find the energy and will to get going again.
    I’ve found that having a set structure for each of your written posts is a really helpful way of avoiding writers block, and also makes sure that the subjects you’re choosing to write about are relevant and informative for your customers.
    If you’re floundering in the abyss of blog boredom and struggling to find new subjects, or you simply can’t seem to manage to conjure up a decent article at the moment, try following this structure to see if it will spark off some new ideas and keep you on track…
    Your headline has to capture the visitor’s attention. If it doesn’t, the rest of the post will be ignored.
    Your blog post content may be the most exhilarating, informative ever but if your headline sucks and doesn’t grab the reader’s attention, all your efforts are wasted.
    Powerful tip:
    For great inspiration for headlines, look at the front cover of magazines. Don’t some of them make you pick the magazine up and start reading inside?
    That’s what you want to happen with your headline. The reader can’t wait to read the rest of the post.
    The first section of your post should focus on what the subject is about, and preferably identify an issue for your reader that you are going to resolve.
    So, for example if you are writing about floristry, you may have noticed that cut carnations often don’t last very long when they’re popped in to flower arrangements. You can identify why this is an issue, and explain how you can keep your carnations looking fresh!
    The second section should deal with the ideal scenario – so, what the situation should be like, when the problem or issue is avoided. For our florist, this could mean that they pop in a couple of paragraphs that show how carnations look when they are flourishing in their arrangement.
    Next, think about what the solution may be for the reader.
    You’ve identified the problem, stated what the ideal picture would look like, and now it’s time to solve that issue for the reader so that they get to take something away from your blog post and can apply it in to their own business, interest or situation.
    Our florist could mention that carnations last longer if you cut above the bump on the stem, and you add a bit of lemonade in to the water when you arrange them, to keep them holding their shape and colour for longer.
    Finally, wrap up your article with a short summary that highlights the key points you want your reader to take away with them.
    It’s also worth thinking about selling at this point.
    If you have a product or service which can help, you can safely pop it in to the summary without having done a ‘hard sell’ that detracts from your content. Our florist could mention that he or she has a special plant food that makes carnations stay vibrant for weeks, and put in a link to the product.
    And the last thing…ask a question. It can encourage your visitors to comment.
    If you stick to these steps, your blog posts will be much more focussed, and you’ll always be giving your visitors something worthwhile to read.
    Start off by working out what your visitors may be struggling with, and what you can help them out on.
    From there, the rest of the article will follow naturally.
    This is the format that you expect when you visit the blogs you find most interesting and useful, and it’s easy to mirror the structure to get your writing back on target.
    That way your visitors will return time and time again!
    If you’re struggling to write great blog articles to gain more blog traffic, you can always consider outsourcing to a creative expert. Get in touch with me and I’ll point you in the right direction to tackle the problem, resolve it and prevent it from happening again!
    What blog post structure works best for you?
    Please share your views in the comments below.


    How To Add Breadcrumbs in Blogger?

    Posted by Dilshan On 2:51 AM 2 comments
    blogger breadcrumb
    Breadcrumb is the navigation trail which tells about visitor's location on your site or blog. Means it helps to understand the visitor or reader that at which location of your blog they are. It is used to create a user friendly website where they can easily visit your blog pages without any problem. There are numberless benefits of using breadcrumb trail in blogs. It also helps to increase your site exposure in search engines by adding keywords into your blog posts. For example if you a write post on how to submit blogger sitemap in Google and tag it with the label name SEO then it will create a navigation trail at the top of your post title as below.
    breadcrumb navigation
    Now you have understood what are breadcrumbs and its benefits in SEO. So, let see the steps of adding it into blogger blogs.

    Add Breadcrumbs in Blogger to Gain SEO Advantage


    Now follow below steps:
    1. Go to Blogger Dashboard > Edit HTML > Proceed > Tick Expand Widget Template Box

    2. Now press Ctrl+ F and search for below code.


    3. <b:include data='top' name='status-message'/>

    4. Replace that code with the below one.

    5. <b:include data='top' name='status-message'/>
      <b:include data='posts' name='breadcrumb'/>

    6. Now find this code in your blog template.

    7. <b:includable id='main' var='top'>

    8. Replace it with the below code.

    9. <b:includable id='breadcrumb' var='posts'>
      <b:if cond='data:blog.homepageUrl == data:blog.url'>
      <!-- No breadcrumb on home page -->
      <b:else/>
      <b:if cond='data:blog.pageType == "item"'>
      <!-- breadcrumb for the post page -->
      <p class='breadcrumbs'>
      <span class='post-labels'>
      <a expr:href='data:blog.homepageUrl' rel='tag'>Home</a>
      <b:loop values='data:posts' var='post'>
      <b:if cond='data:post.labels'>
      <b:loop values='data:post.labels' var='label'>
      <b:if cond='data:label.isLast == "true"'> »
      <a expr:href='data:label.url' rel='tag'><data:label.name/></a>
      </b:if>
      </b:loop>
      <b:else/>
      »Unlabelled
      </b:if>
      » <span><data:post.title/></span>
      </b:loop>
      </span>
      </p>
      <b:else/>
      <b:if cond='data:blog.pageType == "archive"'>
      <!-- breadcrumb for the label archive page and search pages.. -->
      <p class='breadcrumbs'>
      <span class='post-labels'>
      <a expr:href='data:blog.homepageUrl'>Home</a> » Archives for <data:blog.pageName/>
      </span>
      </p>
      <b:else/>
      <b:if cond='data:blog.pageType == "index"'>
      <p class='breadcrumbs'>
      <span class='post-labels'>
      <b:if cond='data:blog.pageName == ""'>
      <a expr:href='data:blog.homepageUrl'>Home</a> » All posts
      <b:else/>
      <a expr:href='data:blog.homepageUrl'>Home</a> » Posts filed under <data:blog.pageName/>
      </b:if>
      </span>
      </p>
      </b:if>
      </b:if>
      </b:if>
      </b:if>
      </b:includable>
      <b:includable id='main' var='top'>
      <!--Breadcrumbs by http://www.sitessubmitter.com/-->

    10. Find ]]></b:skin> and paste the below code just above/before it.

    11. /* Breadcrumbs by http://www.sitessubmitter.com/ */
      .breadcrumbs {
      padding:5px 5px 5px 0px;
      margin: 0px 0px 15px 0px;
      font-size:95%;
      line-height: 1.4em;
      border-bottom:3px double #e6e4e3;
      }

    12. Click on save template button.
    13. Done!

    9 Tips To Reduce Blogger Blog Load Time

    Posted by Dilshan On 2:33 AM 4 comments

    Loading time of a blog is really an important factor in SEO's prospective. Every webmaster should care for his/her blog's loading time because now a day's major search engines consider load time as a ranking factor specially Google. Beside this, visitors also don't like such sites that take too much time to load. They will surely press back button and go to another place for the information they are searching for. It will also increase bounce rate that affects your blog ranking. So, Today I decided to share my own way on how to reduce load time in Blogger Blog. Below are some very important tips that you can use to optimize your blog load speed.

    Tips To Reduce Blog Load Time

    1. Avoid JavaScript


    2. JavaScript makes page loading speed slow. Try to remove unnecessary JavaScript codes from your blog. Don't link to external sites for storing your JavaScript codes whilst you can save them inside your blogger blog. You can save your all JavaScript codes in your template above </head> by using the code below,

      <script type='text/javascript'>
      //<![CDATA[
      Paste Your JavaScript Code Here//]]>
      </script>

      Just replace the bolded text with the JavaScript code you want to store in your template.

    3. Widgets and Social Media Buttons


    4. Widgets and social media buttons are really very important but use of too many social media buttons and unnecessary widgets can slower your blog. Try to remove widgets that are not really necessary for your blog and use social media buttons wisely.

    5. Give Proper Dimensions To Images


    6. Always give proper height and width to the images you are using in your posts, because it help the browsers to load the image quickly. To give height and width attribute to your images use below code.

      <img width=”” height=”” src=”URL Of Image” /> 

    7. Don’t Use An Image As A Background


    8. If your blog template have image as a background, then remove it. A background image is responsible for slow loading speed. Always use background colors not an image. To remove background image simply search below code and remove it from your template.

      body { background: #B3B3B3 url(http://abc.com/background-image.jpg);

      The code will surely be different in your template. To remove background image, search this type of code in your template and simply remove the text which looks like the bold text.

    9. Reduce Advertisement On Blog


    10. Advertisement banners are coded with JavaScript. As I already told you in tip no 1 that too much use of JavaScript make blog loading speed slower. So please use limited advertisements on your blog.

    11. Limited Number Of Posts At Home Page


    12. Try to show only 4-5 posts at your Homepage because if you use too many posts to show at Homepage then it will take more time to load. Fast loading Homepage keeps your visitors happy and they will stay at your blog for long time. If you don't know how to set number of posts on Homepage then see the screenshot below.
      Loading Time

    13. Always Use Quality Blogger Templates


    14. Most of newbie bloggers do this mistake. They upload any template that attracts them. There are lot of templates available on the internet but most of them are improper scripted. Using of those templates make job tough for search engine spiders to crawl your blog. You can use these Blogger Templates for your blog as they all are developed by a certified professional.

    15. Use Read More Link To Summarize Blog Posts At Homepage


    16. Always summarize your blog post for Homepage by using a read more link. It has two benefits.
    • Improve Blog Load Time.
    • Increase Page views and Reduce Bounce Rate. 
    1. Eliminate External Links


    2. Eliminate all unnecessary external links from your blog. One common example for this is using stat counters. You can use Google Analytics instead of stat counter widgets to check your website traffic status.

    How To Check Blog Load Speed?


    There are lot of tools available on the internet which can be used to check your blog load time. Here I am listing two famous tools.

    Just open the link and type your blog address like this.

    http://www.your-blog-address.blogspot.com/

    Site search

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